On time
Hard launch date, zero slip
01
The problem
The Magnum Ice Cream Canada site needed a full redevelopment and UX redesign, coordinated across onshore and offshore teams working different hours, on a hard launch date.
02
The approach
I owned the end-to-end project plan — sequencing design, build, and QA against the launch date, tracking dependencies between teams in different time zones, and keeping stakeholders aligned on scope and risk as the build progressed.
03
The outcome
The site launched on schedule and stable, with a UX overhaul that improved the brand's positioning on the platform.