Summary
- Challenge
- SEO, solution architecture and marketing assets, owned by one person.
- Approach
- One plan: SEO strategy and roadmap, solution design and delivery, with assets made alongside.
- Outcome
- 100K to 400K users in seven months, a 4× increase.
The challenge
StoryNest needed three things to grow: an SEO plan, a solution architecture, and a steady supply of performance marketing assets. They wanted one person to own all three.
My role
PM · Solution Architect · SEO Strategist.
- Timeline
- February – September 2024
- Role
- Project manager, solution architect, SEO strategist
- Scope
- SEO and performance marketing asset creation
What I did
I wrote the SEO strategy and owned the roadmap. I designed the solution and ran delivery as project manager. And I made the performance marketing assets next to the SEO work.
- 01Set the SEO strategy and owned its roadmap
- 02Architected the solution and ran delivery as PM
- 03Produced performance marketing assets alongside the SEO work
Results
Over seven months, StoryNest grew from 100K to 400K users, a 4× increase.
Stack and tools
Questions
What was Aashish Pandey’s role at StoryNest?
Project manager, solution architect and SEO strategist at Knowledge Units Solutions LLP.
How much did StoryNest grow?
From 100K to 400K users between February and September 2024, a 4× increase.
What did the work cover?
SEO strategy and roadmap, solution architecture, delivery management and performance marketing assets.