Stop 01 / 04 · Liquid I.V. · Unilever

Liquid I.V. Shopify rollout across 15 markets

A Shopify rollout across 15 markets. Canada, Australia, Mexico and Brazil got their own stores. The EU markets share one backend. Nine new EU markets went live in H1 2026 while BAU ran on the markets already in production.

ProvesProject managementSEO

This case is also a stop on the 3D ride on the homepage.

markets in scope: 15
live on platform: 12+
new EU markets, H1 2026: 9

Client: Unilever
My role: Project Manager, Langoor
Timeline: Dec 2025 – present
Platform: Shopify multi-store

Summary

Challenge: Launch nine new EU markets in H1 2026 without disrupting the live stores.
Approach: Two models: standalone regional stores plus a shared-backend EU cluster, with BAU moved onto sprints.
Outcome: All nine markets live in H1 2026; Australia sessions up 154%, AI-driven mentions up 1,490% MoM.

The challenge

The brief covered 15 markets. Some were already trading and needed day-to-day support, while nine new EU markets still had to launch in the first half of 2026. The plan had to add markets without disrupting the stores already in production.

My role

Project Manager, Langoor.

Timeline: Handed over Dec 2025 · EU expansion H1 2026 · BAU ongoing
Team: 20 people: developers, SEO & analytics, UI designers, server architect, webmaster, account leadership
Model: Standalone stores + a shared-backend EU cluster on liquid-iv.eu subdomains
Tools: Shopify multi-store, Zoho Sprints, GA4, GSC

What I did

I split the rollout into two models: standalone regional stores for Canada, Australia, Mexico and Brazil, and a shared-backend EU cluster on liquid-iv.eu subdomains. Launches ran in parallel with BAU, which moved onto structured sprints in Zoho Sprints.

01Split the rollout into two models: standalone regional stores and a shared-backend EU cluster
02Took nine new EU markets live in H1 2026 while support carried on for the live ones
03Led a distributed team and worked with Unilever’s stakeholders from discovery to go-live
04Moved the account into structured BAU on Zoho Sprints
05Added analytics, hreflang for the UK, India and USA, and GEO work for AI search

Results

Nine new EU markets went live in H1 2026 while support carried on for the live ones. Australia sessions rose 154%, Canada sessions 69% half on half, Mexico’s new-user audience grew 4×, and AI-driven mentions rose 1,490% month on month.

+154%Australia sessions
+69%Canada sessions, H1 on H2
4×Mexico new-user audience
+1,490%AI-driven mentions, MoM

Publicly shareable highlights; commercial details omitted.

Markets

● 15 in scope · 12+ live

CanadaStandalone · EN / FR
AustraliaStandalone store
MexicoStandalone store
BrazilStandalone store
EU homepageliquid-iv.eu
Netherlandsnl.liquid-iv.eu
Spaines.liquid-iv.eu
Germanyde.liquid-iv.eu
Francefr.liquid-iv.eu
Italyit.liquid-iv.eu
Icelandis.liquid-iv.eu
Swedense.liquid-iv.eu
Irelandie.liquid-iv.eu

Stack and tools

Shopify multi-store, Zoho Sprints, GA4, GSC

Shopify
Zoho Sprints
GA4
Search Console

Questions

What was Aashish Pandey’s role on the Liquid I.V. rollout?

Project Manager at Langoor (an LS Digital company), leading a 20-person team and working with Unilever’s stakeholders from discovery to go-live.

How many markets did the Liquid I.V. Shopify rollout cover?

15 markets in scope, with 12+ live on the platform. Nine new EU markets launched in H1 2026.

How was the platform structured?

Standalone Shopify stores for Canada, Australia, Mexico and Brazil, plus a shared-backend EU cluster on liquid-iv.eu subdomains.

What results did the rollout produce?

+154% Australia sessions, +69% Canada sessions (H1 on H2), a 4× Mexico new-user audience and +1,490% AI-driven mentions month on month.