Stop 02 / 04 · Talenti · The Magnum Ice Cream Company

Talenti Canada website launched in 20 days

A new Talenti website for Canada, live before the product reached the shelves. I built it, and I maintain it, inside the existing Magnum CA platform.

ProvesProject managementUI design
Talenti Canada website launched in 20 days, case study by Project Manager Aashish Pandey on aashishpandey.com
This case is also a stop on the 3D ride on the homepage.
brief to live
20 days
person team
5
new market
Canada
Client
The Magnum Ice Cream Company
My role
Project Manager, Langoor
Timeline
20 days from 15 Dec 2025
Platform
Magnum CA platform

Summary

Challenge
A Canadian site, inside the Magnum CA platform, in 20 days from brief to launch.
Approach
Tight coordination with local and brand teams, an early scope check, and UI and assets made in-house.
Outcome
Live ahead of the product reaching shelves, delivered by a five-person team.

The challenge

Talenti needed a website for the Canadian market live before the product reached shelves. It had to be built and maintained inside the existing Magnum CA platform, and there were 20 days from brief to launch.

My role

Project Manager, Langoor.

Timeline
20 days, starting 15 December 2025
Team
5 people
Platform
Existing Magnum CA platform
Scope
New Talenti CA site ahead of the physical market launch

What I did

I coordinated the local and brand teams against the deadline, fed back on the brief so the scope was clear early, and designed a lot of the UI and created assets myself to hold the date.

  1. 01Designed a lot of the UI and created assets myself to hold the date
  2. 02Coordinated the local and brand teams against a 20-day deadline
  3. 03Fed back on the brief and helped the brand sharpen the scope

Results

The Talenti Canada site launched ahead of the physical market launch, delivered by a five-person team in 20 days.

Launched ahead of the physical market launch.

Stack and tools

Questions

What was Aashish Pandey’s role on Talenti Canada?

Project Manager at Langoor (an LS Digital company). He also designed much of the UI and created assets to keep to the 20-day deadline.

How long did the Talenti Canada website take?

20 days from brief to live, starting 15 December 2025.

What platform does the Talenti Canada site run on?

The existing Magnum CA platform.

Who worked on it?

A five-person team, coordinating with the local and brand teams.

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