Growing StoryNest, an AI storytelling platform

StoryNest needed clearer prioritization — the backlog had more feature ideas than the team could ship, and it wasn't obvious which would actually move engagement.

I ran workflow analysis on how users actually moved through the product, used that to reprioritize the roadmap around the highest-leverage features, and drove strategic targeting decisions for where to invest next.

Traffic grew 50% over the engagement, with a backlog that stayed prioritized against evidence instead of opinion.