Marketing manager resume example
Channels, budgets and growth numbers. The sample on the left uses made-up details. Replace them with yours.
What makes it work
- Give channels, budgets and outcomes: traffic, leads, revenue.
- Show cost per lead or acquisition before and after.
- Put tools like GA4, HubSpot and Semrush under Skills.
- Use the same channel names the posting uses.
Skills to show
SEOGoogle AdsMeta Adsemail and CRMcontent marketingaffiliateGA4Looker StudioSearch Consoleattributionconversion trackingHubSpotKlaviyoSemrush
Bullets that read well
Grew organic sessions from 90,000 to 270,000 a month in 18 months with a technical and content SEO plan.
Managed a $60,000 monthly paid budget and cut cost per lead by 31%.
Built a lifecycle email programme that now drives 22% of online revenue.
Leave out
- Reporting impressions with no business result.
- Listing every platform you have logged into.
Marketing manager resume FAQ
What numbers should a marketing resume show?
Traffic, leads, conversion rate, cost per lead or acquisition and revenue. Compare against where you started.
Should I list marketing tools?
Yes, in a Skills group. Recruiters search for them, so use the exact tool names.